Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
Geoffrey Cain
Penguin: 2020
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Samsung is everywhere these days. On towering screens in New York’s Times Square, partnering with leading edge designers at London Fashion Week, unveiling its latest foldable phone. Even at the Oscars, where the granddaughter of Samsung’s founder was on stage celebrating the multiple triumphs of the film Parasite, which she produced.
Samsung used to model itself on Sony. Today, though, Samsung’s stock market value is over three times the size of its former exemplar’s, and its one serious rival is Apple. How and why did this happen? Geoffrey Cain’s well-researched and often highly entertaining account offers plenty of clues to the rise of this extraordinary entity, which bestrides the world of twenty-first-century high-tech while staying true to its East Asian roots.
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- Tags: Geoffrey Cain, Issue 19, Peter Tasker, Samsung, South Korea